Marketing Opportunities

This Marketing Opportunities online training course explores the techniques used to identify new market opportunities. We will examine three fundamental activities: Identifying opportunities; conducting market research, and understanding consumer behavior.

We will take a closer look at the process to seek out attractive opportunities that a corporation, an individual, or a non-profit organization would undertake. Once viable opportunities have been identified, they are then analyzed individually. This analysis is accomplished through market research. Through market research, we can profile potential customers and segment them into groups. Finally, we will look at the notion of consumer behavior and examine how needs and wants, and buying behavior can impact our marketing efforts.

Course Learning Objectives

By taking this online Marketing Opportunities course, the user will learn:

• Recognize the different types of marketing opportunities.
• Identify the strategies used for market research.
• Recall the factors that drive consumer behavior.
• Review the stages in the buying process.

​​​​​​​Course Outline

This online Marketing Opportunities course is made up of the following sections:

1. Marketing Opportunities
2. Market Research
3. Consumer Behavior

​​​​​​​ ​​​​​​​Course Audience

This Marketing Opportunities online training course was designed for managers, business owners, and anyone seeking a career in marketing.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.